Conference Pictures
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The Honorable Kitty Piercy, Mayor of Eugene, Welcome to Eugene
Lynn R. Kahle, Sustainable Marketing and the Emerging Green Economy: Implications for Communications
Kim Sheehan, Framing the Environmental Issue: Implications for Advertisers and Advocates, AND What Does Green Mean? The New Green Guides and Consumer Perceptions of Greenwashing?
Andrew G. Parsons, Sustainability: Is Perception as Good as Reality?
Lucy Atkinson, Consumer Trust in Eco-label Advertising: The Role of Label Source and Argument Quality
Guang-Xin Xie, Consumer Trust in Green Marketing: The Role of Persuasion Knowledge
Yoon Y. Cho, Egocentric versus Altruistic Message Appeals: Advertising Effectiveness in Increasing Green Product Purchase
Ravi Pappu, The Role of Customer Identification in Response to Social Partnerships: Combining Celebrity Endorsements and Sponsorship
Nancy Eufemia Dalman, Word of Mouth in Sustainability Advertising
Yun Lee, The Persuasive Impact of Thinking Styles on Charity Communications and Its Underlying Mechanism
Salvador Trevino-MartÃnez, Firm-Sponsored Educational Practices and Their Impact in Corporate Credibility: A Case for Sustainability Content and Corporate Brand Reputation
Elizabeth Stickel, Investigating an Untapped Market: Religion and Religiosity’s Influence on Environmental Behaviors
Sigal Segev, The Relationship between Perceived Influence of Green Advertising and Green Consumer Behavior: A Comparison between Acculturating Hispanics and Non-Hispanics
Kyra Blower, and Rebecca Elmore-Yalch, Defining Livability: The Role of Social Identity and Social Comparisons in Consumer Perceptions of Livable and Sustainable Communities
Prathamesh Muzumdar, Multi-Attribute Model for Estimation of Influence of Retail Centres on the City Structure
Sidney Su Han, Promoting Low-Carbon Policy to the Public: Message Framing Matters
David Toumajian, The Stigma of Organic Wine Consumption: An Exploratory Study
T. Bettina Cornwell, Preschool Children’s Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory
Sommer Kapitan, Thrift Store Romantics: Individual Differences in Product End-of-life Decisions, From Contamination in Second-hand Goods to Possession Attachment and Enviro-tribes
Jill Mosteller, The Influence of Visual Imagery on Environmentally Significant Behavior
Kai-Yu Wang, Consumer Creativity and Its Implications for Sustainability Marketing
Lynn R. Kahle, Consequences of Legislating Packaging Behavior: Germany’s Green Dot Program and What It Communicates
Session Chairs:
The Audience:
Lunch:
The Posters:
The Honorable Kitty Piercy, Mayor of Eugene, Welcome to Eugene
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Lynn R. Kahle, Sustainable Marketing and the Emerging Green Economy: Implications for Communications
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Kim Sheehan, Framing the Environmental Issue: Implications for Advertisers and Advocates, AND What Does Green Mean? The New Green Guides and Consumer Perceptions of Greenwashing?
Loading...
Andrew G. Parsons, Sustainability: Is Perception as Good as Reality?
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Lucy Atkinson, Consumer Trust in Eco-label Advertising: The Role of Label Source and Argument Quality
Loading...
Guang-Xin Xie, Consumer Trust in Green Marketing: The Role of Persuasion Knowledge
Loading...
Yoon Y. Cho, Egocentric versus Altruistic Message Appeals: Advertising Effectiveness in Increasing Green Product Purchase
Loading...
Ravi Pappu, The Role of Customer Identification in Response to Social Partnerships: Combining Celebrity Endorsements and Sponsorship
Loading...
Nancy Eufemia Dalman, Word of Mouth in Sustainability Advertising
Loading...
Yun Lee, The Persuasive Impact of Thinking Styles on Charity Communications and Its Underlying Mechanism
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Salvador Trevino-MartÃnez, Firm-Sponsored Educational Practices and Their Impact in Corporate Credibility: A Case for Sustainability Content and Corporate Brand Reputation
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Elizabeth Stickel, Investigating an Untapped Market: Religion and Religiosity’s Influence on Environmental Behaviors
Loading...
Sigal Segev, The Relationship between Perceived Influence of Green Advertising and Green Consumer Behavior: A Comparison between Acculturating Hispanics and Non-Hispanics
Loading...
Kyra Blower, and Rebecca Elmore-Yalch, Defining Livability: The Role of Social Identity and Social Comparisons in Consumer Perceptions of Livable and Sustainable Communities
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Prathamesh Muzumdar, Multi-Attribute Model for Estimation of Influence of Retail Centres on the City Structure
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Sidney Su Han, Promoting Low-Carbon Policy to the Public: Message Framing Matters
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David Toumajian, The Stigma of Organic Wine Consumption: An Exploratory Study
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T. Bettina Cornwell, Preschool Children’s Preference for Energy-Dense, Branded Foods: An Unsustainable Trajectory
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Sommer Kapitan, Thrift Store Romantics: Individual Differences in Product End-of-life Decisions, From Contamination in Second-hand Goods to Possession Attachment and Enviro-tribes
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Jill Mosteller, The Influence of Visual Imagery on Environmentally Significant Behavior
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Kai-Yu Wang, Consumer Creativity and Its Implications for Sustainability Marketing
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Lynn R. Kahle, Consequences of Legislating Packaging Behavior: Germany’s Green Dot Program and What It Communicates
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Session Chairs:
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The Audience:
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Lunch:
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The Posters:
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