Mayor addresses Advertising and Consumer Psychology Conference | Business

From a press release

A green economy is the future, and the  city of Eugene’s economic development strategy is being built around  this idea.

That was the message Eugene Mayor Kitty Piercy delivered Friday to attendees of the 30th annual Advertising and Consumer Psychology Conference at the University of Oregon.

Advertising and marketing experts from around the world along with members of the  business community attended the conference.

The main theme of the conference was about environmental sustainability.

The conference was to explore consumer psychology in environmental marketing practices and  delve into consumers’motivations why and why not they adopt green behaviors and purchase environmental friendly products.

Eugene Mayor Kitty Piercy in her opening remark emphasized the three  key players in sustainable development: people, planet, and economy.
 
Understanding consumer psychology in sustainable development is crucial  as it answers how sustainable development would affect not only the environment but also people and economy.

Lynn Kahle, head of the Department of Marketing at the University of  Oregon pointed out as response to Mayor, that when it comes to  sustainability, understanding the psychology behind consumer behavior is just as important as focusing on companies. “If consumers don’t support sustainability, then it may deter businesses from voluntarily making  environmentally friendly products or using green methods of production,” said Kahle.

The conference discussed the latest sustainable developments regarding  consumers’ perception toward adopting alternative energy, cause-related  marketing campaigns, consumer trust and labeling, greenwashing and more.

The conference concludes Saturday, May 7, in 211 Lillis Hall at the  University of Oregon. Some of the topics being covered on Saturday include the decision making process for discarding products, legislation and packaging, and the influence of imagery on environmental behavior.

The conference is sponsored by the Society of Consumer Psychology,  Center for Sustainable Business Practices, and Lundquist College of Business.